Buying and selling real estate is one of life’s biggest decisions. We are honored to help you achieve your real estate goals.
Selling with the Cerny Team
While we have sold hundreds of homes across the Northwest side of Chicago over the past few decades, we understand our clients have gone through the process just once or twice. It is our job to be our clients’ advocate from our first meeting to the closing table and beyond. A few of our biggest points of difference include:
Pricing: To help us get a true understanding of your home’s value, we use a Two-Step Comparative Market Analysis process. In the first step, we tour your home and discuss your real estate goals. Because homes in our area are so diverse, this first step is vital for accurate pricing. Next we study comparable properties and the neighborhood micro-market, and only then present a price range. Launching a home on the market with the right price is essential to maximizing exposure to buyers.
“I cannot recommend Patty and Kristen higher if you are looking to buy or sell! They are the best, and albeit I do not plan on moving any time soon, if that ever changes, they will be the first call we make.”
Preparation: The only way to sell a home for maximum dollar as quickly as possible is to prepare it for the market. We understand what buyers are looking for, and know the small tweaks that can make a huge difference. We are there to make recommendations and help facilitate projects along the way.
Marketing: Any Cerny Team client will tell you that our marketing is totally customized for every one of our listings. Harkening back to Kristen’s days as a Fortune 500 advertising executive, we treat each listing as a product launch. In preparation, we create a marketing strategy that uses tools and tactics that we know will attract the most qualified buyers possible.
Check out our current listings!
Buying with the Cerny Team
We are here to help our buyer’s achieve their real estate goals with the utmost honestly, integrity and care. Over the years we have refined our process to be as efficient and effective as possible.
A few highlights include:
Education: All real estate markets, particularly Chicago’s, constantly change. What was true yesterday may not be true tomorrow, which is why we invest the time and energy to educate our clients on the current market conditions. This way our clients have a sense of market value and dynamics so that when we ultimately submit an offer there are no surprises.
“Patty was the best friend, guide and advocate my family could have asked for in our recent purchase of a condo for my elderly father. ”
Preparation: Many of our clients come to us unsure of what they can afford. Obtaining a pre-approval letter from a trusted lender (we are happy to make introductions!) is the best way to know your real estate budget. With a pre-approval letter in hand we are able to create a specific search, so that no time is wasted.
Winning: In short, we know how to win! Whether it is a multiple offer situation, or knowing about properties before they even hit the market, we have the experience, network and skills necessary to make sure we get the job done for our clients!